I am sharing some of the basic tools you need to successfully: Build a Blog and Go Live!
This is meant as a guide to start you off for an Independent Blog. When you host through Blogspot or MLSP, the blog does not belong to you. The plugins that you pay for with them, are available included in the pricing with your web host. I chose to follow the advice of my Mentor, and Host my own blog.
Ideally you have already thought about your:
- Marketing and Branding Strategy
- Your Target Audience
- What Social Media tools you wish to Share you Content on
- The Voice and Content, as well as Blogging Schedule
- Picked a Domain Name and Tag Line
Having done this, you are now ready to actually build and publish this extension of yourself on your Blog. Before we begin, there will be passwords and links sent to you when you enroll and open accounts. Keep these complicated, and safe. You are trying not to make your blog hacker friendly.
1 – Choose a Web Hosting Service.
Why a Web Host? This is where your website will be hosted, and will offer you access to a Domain name, tech. support, email set up, and a lot of tools. Including WordPress. There is a monthly fee for this service, but this is not usually a large cost.
I recommend this self-hosted site over just using the free WordPress or Blogspot due to the flexibility, options, and security.
2 – Install WordPress on your Web Hosting Service.
This is often just click on the icon for Quick Install and it is done.
You will need to login.
WordPress is the most popular platform for blogging in the world due its flexibility.
3 – Decide on A Theme
No, not the topic. Within your Web host will be countless free themes, which offer you layouts for your Blog. Making it more aesthetically pleasing to the eye. So, your site will look more professional and pretty!
Free themes are not updated as they have no tech support. If WordPress does an update, this can mean that features no longer work on your website.
So, you may wish to consider a paid theme. In my case I went with a theme called Optimize Press. They have 24/7 support, and training. Plus I can use the theme on more than 1 Blog, in case I open another.
4 – Follow the Tutorials
Assuming that you have done all of the above, you can watch the tutorials from your web host, or theme, on installing plug-ins, widgets, and elements into your blog. I know, it sounds like a foreign language, and it is. But, with easy to watch step by step videos, you can do it. Setting up your own blog can save you a significant amount of money. Plus, doing it on your own will help you to guide others to do the same.
There are online courses which can help with this as well.
I recommend that you test any links, and have at least 10 posts published prior to sharing the blog site on your various social media.
I do a more detailed course with my team mates who have committed to building their marketing strategy with Blogging. I will also put together a course within my Branding and Marketing eBook, which is not yet available.
These tips will cover the basics to get you up, and live. The next steps are up to you, including content…